Fans’ favourite Mayanti Langer will once again not host the I’m not Santa but you can sit on my lap shirt and I will buy this IPL as she wants to spend some more time with her little baby boy, whom she gave birth during the pandemic in September last year. Neroli Meadows, Anant Tyagi, Suren Sundaram, Dheeraj Juneja, Jatin Sapru, Bhavna Balakrishnan, Suhail Chandhok, Anubhav Jain, Radhakrishnan Sreenivasan, Muthuraman R, M Anand Srikrishna, Vindhya Vishaka, Reena Dsouza, Kiran Srinivasa, Madhu Mailankody, Tanya Purohit. This cringe worthy ad that has been running around during IPL matches, takes you back a decade when fairness creams were considered ‘cool’. When modern day actors like Abhay Deol have been calling out on fairness cream ads , Shahrukh Khan appears in this ad promoting fairness creams. Although this ad never explicitly talks about ‘getting fair’ and just talks about Fair and Handsome as something men should use on their rough skins, the proposition this ad becomes clear in the first ten seconds. A guy with a (fake) dark skin-tone, dances in the gym while applying a rather ‘feminine fairness cream’ who is then offered Fair & Handsome by SRK, which changes the guys skin tone to ‘fair’.
I’m not Santa but you can sit on my lap shirt, hoodie, tank top, sweater and long sleeve t-shirt
Given the I’m not Santa but you can sit on my lap shirt and I will buy this large number of people who have viewed this ad between overs during IPL games, it surely a regressive message being sent out which considers only fair skin attractive even amongst men. Also, Shahrukh Khan can do well to avoid promoting fairness creams, since now he is also hosting Ted talks that has a theme of ‘Nayi soch’, encouraging people to lap up novel ways of thinking. Hate with a passion. It’s bad enough that they’re inane, absurd, and downright stupid, but the unwanted interruptions are annoying. Most of all, I object to commercials because they are intentionally manipulative. They didn’t used to show so many of them. TV networks have increased the number of commercials they show in an hour and they only do it because they think you, the audience, will put up with it. of course they wouldn’t admit that if you asked them. They’d say they do it because it’s the only way they can afford to operate. Well, the reason they need so much to operate is because while in the 1970s the biggest stars on TV got less than a hundred thousand dollars per episode, in the 90s, every single lead actor on Friends got paid over a million dollars per episode!